A full ecosystem play, so the room knows your name before you walk in.
Five functions - strategy, revenue ops, content, AI and events - built, operated and measured as one origination system for financial firms.
The challenge
You know what to do. You don't have the hours to do it.
You only have 24 hours
Content, outbound, events, follow-ups and AI ops add up to 15+ hours a week you don't have.
Tools without operators
Apollo, Sales Navigator and a CRM sitting idle is a subscription, not a system.
Noisy events
You attend, you collect cards, nothing compounds. No pre-work, no follow-up.
Paid ads don't work here
Nobody buys a ₹5Cr mandate off a display ad. Trust is earned in the feed and the room.
An SDR is one channel
₹12–15L/yr, 3–6 months to ramp, and they only do outbound.
Nothing is integrated
Content, outbound and events run separately, so none of them get compounding returns.
Time = money
What those 16 hours a week actually cost you.
That's 736 hours a year spent building pipeline instead of closing it.
Annual opportunity cost
₹59 L
≈ 1.2 deals of your size, every year.
Ready when you are
30 minutes. We'll map your channel gaps live.
The play
Five things, run as one ecosystem.
GTM Strategy & Execution
Positioning, ICP, channel mix and the actual outbound motion - built and run, not just deck-ed.
For founders
Raising a round? There's a separate track for that.
Story refinement, founder LinkedIn and profile, deck, positioning, investor strategy, outreach and close - then the same engine turns into founder-led partnership and BD GTM.
See the founder trackHow we work together
Three ways in.
Build
We set up the engine - positioning, stack, sequences, content system - and hand you the keys.
Operate
We run it as your fractional GTM team, weekly, with reporting you can take to the board.
Partner
Long-term, mandate-linked engagement for firms scaling into a new vertical.
Vs. the alternatives
| Capability | Hire an SDR | Run paid ads | Sasta VC |
|---|---|---|---|
| Annual cost | ₹12–15L | ₹10L+ | Fractional |
| Channels covered | Outbound only | Ads only | All five |
| Time to value | 3–6 months | Instant, then stops | Weeks |
| Compounding asset |
Industry playbooks
Built for how your deals actually get done.
Boutique IB & Advisory
Mandate generation without a business development team.
Playbook →NBFC & Lending
Borrower acquisition through channels, not media spend.
Playbook →Venture Debt & Growth Financing
Founder ecosystem presence and VC referral flow.
Playbook →Private Credit & Special Situations
Promoter and intermediary networks, built patiently.
Playbook →