Your bootstrapped startup was funded by papa 💀Series A at 0 revenue. Investors said 'vision' 👁️6-day work week. 'We're a family.' 🚩VC flew business class to fund a 'lean startup' ✈️Your TAM slide is fiction 📊Founder calls himself serial entrepreneur. 0 exits 📉Term sheet received. Deal fell through. Lawyer bill: ₹8L 🫠Your bootstrapped startup was funded by papa 💀Series A at 0 revenue. Investors said 'vision' 👁️6-day work week. 'We're a family.' 🚩VC flew business class to fund a 'lean startup' ✈️Your TAM slide is fiction 📊Founder calls himself serial entrepreneur. 0 exits 📉Term sheet received. Deal fell through. Lawyer bill: ₹8L 🫠
The person behind Sasta VC

Hey, I'm Rishabh.

Rishabh, founder of Sasta VC

I help financial services firms grow, with writing that actually sounds like a human works there.

Content strategy & LinkedIn GTM for debt syndicates, IB teams, and venture capital.

I spent four years inside deal rooms, closing startup debt, structuring cross-border facilities, and navigating investor conversations where every word either builds conviction or loses the room. I've worked on ~$35M in RBF and venture debt disbursements, run business development for a fintech lender, and built my own B2B SaaS startup from zero.

That background shapes everything I write. I understand term sheets, LP updates, debt covenants, and pipeline decks, not as a translator, but as someone who's lived inside these workflows. When I write your LinkedIn content or build your GTM motion, I'm not guessing at what resonates with a credit committee or a fund LP. I know.

Deal experience

~$35M

RBF & venture debt closed

GTM systems built

$200M+

in disbursements powered

Years in deal rooms

4

startup & cross-border debt

Outside the spreadsheets, I studied and worked in New Zealand, spent months in China building market intuition, and rode through South India on a bike. The kind of person who thinks the best ideas come from being slightly too far from home.

What I work on

  • LinkedIn content strategy
  • GTM for financial services
  • RevOps systems & CRM
  • Ghostwriting for fund managers
  • Investor communications
  • Debt syndicate BD content

"Most finance content reads like it was written by compliance, approved by a committee, and published by a robot. I fix that."