NBFC & Lending
Paid acquisition is expensive and adversely selected. The best borrowers arrive through CAs, CFOs, brokers and sector networks - but those channels are rarely built deliberately or measured at all.
What we build
- Borrower segment and credit-fit ICP
- CA, CFO and DSA channel architecture
- Product narrative that survives a credit committee
- CRM, funnel stages and source attribution
What we operate
- Channel partner recruitment and activation
- Outbound to founders and finance heads
- Leadership content on credit and capital
- Partner enablement and follow-up
Typical outputs
Channel performance reporting
Sector lending POVs
Enablement kits for intermediaries
Monthly pipeline review
Why Sasta VC
Schedule a call →We have run business development for a fintech lender and worked inside ~$35M of RBF and venture debt disbursement.