The core
AI Engine
Built on Claude, connected through MCP to the tools you already run. Every pillar here is configured on top of this, not bolted on separately.
Built on ClaudeMCP-connectedHuman-approved output
I AM A
The Deal Origination Engine for Debt Fund, VCs & Boutique IBs.
Partner-led content, outbound & ecosystem visibility - built into consistent origination channels.
1,000+Startups Analyzed
$200M+Debt Pipeline Built
$35MCapital Disbursed
What we do
Three GTM engines. One system.
Content and RevOps run underneath all three - they're infrastructure, not a fourth thing you buy separately.
01
Revenue GTM - Deal Flow
Inbound deal flow - content written for you, a founder ICP list scored to your thesis, and reachout sequences that open real conversations, not cold pitches.
02
Capital GTM - LP-Facing IR
Narrative and campaigns for warm outreach on your own raise, backed by value-driven content - built by someone who has actually closed institutional capital.
03
Partnership GTM - BD & Syndication
Referral and co-investment relationships with adjacent funds and channel partners. Event curation runs in here too, as an add-on.
Who this is for
Two ways to run this.
Partner-led
You want to run origination yourself
You're the partner, principal or Director who wants to personally lead deal flow, LP relationships or BD - content and outreach that sound like you.
System-first
You're building toward a hire
You know you'll eventually want an SDR or origination team. You want the system and SOP proven first, so whoever you hire starts from a process that already works - not a blank page.
The challenge
You know what to do. You don't have the hours to do it.
If you're leading it yourself
15+ hrs/wk
You only have 24 hours
Content, outbound, events, follow-ups and AI ops add up to 15+ hours a week you don't have.
$3,000+/yr idle
Tools without operators
GTM tools, Sales Navigator and a CRM sitting idle is a subscription, not a system.
0% follow-up
Noisy events
You attend events, collect cards, nothing compounds. No pre-work, no follow-up.
No consistency
Other things get in the way
Deal work, travel, LP meetings - outbound and content need a steady cadence you can't always give them.
Thousands of $$$ burnt
Paid ads don't work here
Nobody buys a $2Mn mandate off a display ad - trust is earned in the feed and the room.
No compounding
Nothing is integrated
Content, outbound and events run separately and scattered across whichever partner or teammate has time - so none of it compounds.
If you're building toward a hire
You don't have a system to hand them - so you can't set a new hire up to succeed, or tell if they're doing it right.
0 SOPs
Nothing to hand them on day one
No defined process means a new SDR starts from scratch, funded by you while they figure it out.
3-6 months
Before they even produce
That's the typical ramp time for a new SDR or origination hire, paid whether or not the process works.
$15K-$70K+
A hire you can't easily undo
That's the cost of getting it wrong, and even done right, they're one channel: outbound only.
What we build
Four pillars, and what each one actually runs.
Everything below sits underneath "What We Do" - one AI engine, and the four pillars built on it, whichever GTM engines you've picked.
01
GTM Strategy & Execution
Positioning, ICP, channel mix and the actual outbound motion - built and run, not just decked.
ICP + messaging mapChannel planWeekly execution
02
Content
Research, idea, draft, distribution - AI finds sources and drafts by medium. You approve every post before it goes out.
Research & sourcingMulti-format draftsScheduled distribution
03
RevOps
Enrich, score, sequence, report. Five minutes of real research per contact - never a blanket AI guess - then run through LinkedIn + email and tracked back into your CRM.
Enrichment & scoringLinkedIn + email sequencesCRM reporting
04
Event Curation & Ecosystem Visibility
The right ~6 rooms a year, with pre-event outreach and post-event follow-through - so nothing goes cold the next morning.
Room selectionPre-event listsPost-event nurture
How we do it
We build it for you, or we do it for you.
Build· One-time
Implementation
We design and set up the whole system inside your own tools - content engine, ICP + intent scoring, list building, sequencing, CRM and reporting. One core architecture, configured for you, not rebuilt from scratch.
Pick 1, 2, or all 3 GTM engines
- 1 GTM engine$1,000
- 2 GTM engines$1,500
- 3 GTM engines - full system$2,000
Content engine & RevOps included at every tier - it's the infrastructure every GTM engine runs on, never sold alone.
6 weeks, one working call a week (30-60 min, scaled to how many engines you picked) - then a clean handoff. No ongoing add-on.
Operate· Retainer
Managed GTM
Same system, same tools - I run it for you, manually. Content written by me, lists built, outreach sent, CRM managed, results reported - all by me.
Every piece of content and every LinkedIn message is drafted by me for your review first. Nothing goes out on autopilot.
- For the right fit only - offered to Build towards specific goals where it's a genuine fit on both sides.
- Priced per engagement - scoped to your goals and target outcomes, not a flat rate off a menu.
- A 9-12 month relationship, billed quarterly - the first few months are the heaviest lift; the compounding shows up after.
Pricing discussed once we know it's a fit - talk to us on the call.
Ready when you are
30 minutes. We'll map your channel gaps live.
What's the outcome
Outcomes, not activity.
Reported as results, not a count of posts published or emails sent.
01
Qualified founder conversations
Tracked monthlyGenerated by the deal-flow system built to qualify conversations and turn them into deals.
02
LP intros & commitments
Tracked quarterlyCurated campaigns built to earn commitments, for GPs raising their own fund.
03
Partnerships & Business Development
Tracked quarterlyIdentifying the right partner accounts, running strategic campaigns, event curation and ecosystem engagement.
The play
Vs. the alternatives.
What the same money buys elsewhere, and what it doesn't.
| Approach | Annual cost | Coverage | Time to value | Compounding asset |
|---|---|---|---|---|
| Hire an SDR | $15K-$70K+ | Outbound only | 3-6 months | No |
| Run paid ads | $10K+ | Ads only | Instant, then stops | No |
| Sasta VC | $1,000-$2,000, one-time | All 3 GTM engines | Weeks | Yes |
Who we work with
Financial firms don't grow like SaaS companies.
Boutique IB & Advisory
Mandate generation without a business development team.
Playbook →NBFC & Lending
Borrower acquisition through channels, not media spend.
Playbook →Venture Debt & Growth Financing
Founder ecosystem presence and VC referral flow.
Playbook →Private Credit & Special Situations
Promoter and intermediary networks, built patiently.
Playbook →Who you'll work with
Rishabh Rathi
Founder, Sasta VC
Four years in deal rooms - closing startup debt, structuring cross-border facilities, and disbursing ~$35M in RBF and venture debt. Founding member of SanchiConnect, a startup-investor matchmaking platform.
"Most finance content reads like it was written by compliance, approved by a committee, and published by a robot. I fix that."
Where I've worked
Efficient Capital Labs
SanchiConnect
Capwise Finance
Franchise ReadyLet's see if we're a fit.
30 minutes. We'll map your channel gaps live.
Sasta VC Media
Visit media →Our satire and data arm. Deals, jobs, events and the occasional joke about term sheets.
DealsAll →
FINTECHSeries B
Cross-border payments startup closes Series B
₹120 Cr · Aug 2026
LENDINGSeries A
NBFC gets RBI nod. First hire: 200 sales people.
₹80 Cr · Aug 2026
D2CSeries A
D2C footwear brand raises Series A at premium valuation
₹15 Cr · Aug 2026
JobsAll →
VC
Associate - Venture Capital
Peak XV Partners · Bangalore · ₹18-24L
Fintech · Remote ✓
Senior Relationship Manager
Cross-Border Fintech · Remote · ₹20-30L
VC
Investment Analyst
Early Stage Fund · Mumbai · ₹12-18L
EventsAll →
Aug 14 2026PAID
India Fintech Summit 2026
Mumbai
Aug 22 2026FREE
VC Networking Night - Delhi
Delhi
Sep 3 2026FREE
Fundraising Masterclass
Online
Start with the free post